A strategic communications company with a record of excellence

Ortica Communications advises businesses and their leaders on strategies to intensify and safeguard their brands. We have decades of experience dealing with the media, advising some of the world’s most admired organisations. We have deep relationships in both the US and the UK, offering significant advantages to businesses with cross-border operations.

We work responsively at the very highest levels to achieve extraordinary results, calibrating and working as one with internal teams, aligning on vision and goals, and working seamlessly to ensure successful outcomes.

Founder

Saira Zaki has over 25 years of experience advising in strategic communications. Before establishing her own company, she was a senior managing director at a leading US strategic communications agency and she held both European and global titles running communications at two of the world’s leading corporate law firms. Saira trained as a lawyer and journalist and has an innate understanding of the communications challenges global businesses face. She brings fresh and creative ideas along with editorial versatility and she is a trusted adviser to boards on their most important communications challenges. Saira previously ranked among Lawdragon’s Global 100 Leaders in Legal Strategy & Consulting, one of just a few London-based consultants included among America’s communications elite.

  • "Saira brings strategic insight and deep relations with the media. Her judgement was built through years of experience and importantly through carefully cultivated relationships. I had to give an interview to a global publication on financial performance every year. She had wonderful insights on what messages would resonate and be credible and which were too confusing or irrelevant. She was ruthless about spending the time to work on these messages and brutal if I went off message. The reaction to the interview internally and in the market could not have been better.”

    CEO

  • “Saira is inspirational, enthusiastic and inventive in communications. She completely evolved what was at the time, the little-known concept of league table credit, deploying the use of tables as a mainstream tool and reworking the criteria to transform how we marketed M&A dealmaking with incredible results. Intuitive in her approach to communications, Saira achieves the objective regardless of convention. In short, she is refreshing and effective.”

    Head of Mergers & Acquisitions

  • "Ours has been a project to challenge the most insightful of advisers; guiding a disparate group of independent-minded trustees. Saira and her team have brought exceptional intelligence, imagination and enthusiasm to all that they do. They have the ability to think creatively, come up with suggestions for solving the knottiest of problems and judge to perfection how to respond to third-party enquiries. No less valuable has been the breadth of their contacts. They bring to what they do a sense that the client’s project is theirs too and we are on a journey together. We cannot imagine how we managed before we engaged them."

    Chairman of Trust

  • Saira is an exceptional communications adviser who blends warmth and approachability with authority and power. Saira anticipated, managed and above all guarded me in an unexpected moment of extreme global media scrutiny, guiding me through every step to get the maximum exposure in the right way. She crafted a detailed strategic plan with tactical advice on how best to amplify my story with precise and impactful messaging and gave me real time feedback to refine my media presence. Looking back on that moment, I don’t know how I would have managed without her.

    Elite Alpinist 

Get in Touch

If you are a member of the press, or if you require further information about Ortica, please contact us at info@orticacommunications.com